Things are heating up in the world of custom sneakers. Last year, Nike launched an online service called PhotoiD that analyses your favorite Instagram photos, creates a colour palette out of them, and lets you build a sneaker design out of it.
But it seems Adidas is prepared to one-up Nike by creating a similar app for iPhone and Android that lets you take your favourite photos, map them directly onto a pair of ZX Flux sneakers and have them made and sent to you.
The Adidas photo print app is set to debut in August this year.
Watch the video below.